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Kate & Leopold


Kate & Leopold


$6.04


KATE & LEOPOLD – DVD Movie…

Czech Dream


Czech Dream


$7.86


Studio: Arts Alliance America Release Date: 08/05/2008 Run time: 90 minutes…

Why Most Advertising Doesn't Work


Why Most Advertising Doesn’t Work


$29.95


Why Most Advertising Doesn’t Work is being called the “Advertising Agency In-A-Box”.This in-depth cutting-edge DVD is a must for any small business or entrepreneur wanting to learn insider tips and tricks to optimize your advertising campaign.It’s the advertising video everyone is talking about. Real-life advertising tips in a user-friendly format that’s guaranteed to save you money. This video w…

SOCOM: Tactical Strike


SOCOM: Tactical Strike


$9.49


Sony SOCOM U.S. Navy SEALs Tactical Strike 98649 Games & Entertainment…

Monopoly Tycoon (Jewel Case)


Monopoly Tycoon (Jewel Case)


$4.90


It’s The Chance of a Lifetime. Product Information Welcome to Monopoly Tycoon, the competitive Sim for would-be tycoons! Monopoly Tycoon is asimulation game where the traditional fantasy of owning it all is taken to the next level. You come to this city with nothing but your inheritance and a dream, to acquire wealth by buying and developing the Monopoly properties you know and love….

Microsoft Office Outlook 2007 with Business Contact Manager [Old Version]


Microsoft Office Outlook 2007 with Business Contact Manager [Old Version]


$79.95


Microsoft Outlook w Business Contact Mgr 2007 Win32 English CD…

Macware Email Campaign


Macware Email Campaign


$4.88


Quickly create and send targeted email messages to your clients and customers that get your business noticed. Email Campaign provides powerful tools to manage your contact list; design simple or complex marketing messages; verify active and dead email addresses; adjust flexible send options according to what your service provider will allow; and handle bounces and unsubscribe replies.Features:1) C…

Life Span Motor Development w/Web Resource-5th Edition


Life Span Motor Development w/Web Resource-5th Edition


$65.22


Concussions happen at all levels of sport, from the earliest levels through the professional ranks. Potentially catastrophic if not detected early, concussions have ended the careers of many notable professional players-and it’s estimated that in high school football alone, about 1 in 5 players suffers a concussion.The Heads-Up on Sport Concussion is a concise introductory book on sport concussion…

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know


Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know


$16.48


Praise for Data-Driven Marketing”To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, a…

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change


The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change


$13.96


Amazon Exclusive: Q&A with Authors Jennifer Aaker and Andy Smith What is the Dragonfly Effect? The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. We named it after the only insect that …



 A Quick Start Guide to Google Adwords


A Quick Start Guide to Google Adwords


$14.95


Google AdWords is an online content-targeted advertising service that provides the ability to create and run keyword-specific ad campaigns on a cost-per-click basis. Mark Harnett, a search marketing consultant and customer acquisition strategist, explains how to research, prepare, and run an AdWords campaign to get an advertisement listed on the first page of the search results. He covers all steps of the process from setting up an account through secrets of what sells online. He also offers tips on effective wording, on paying the least amount for popular words, and on tracking results.

 Antiquarians: Vinland Map


Antiquarians: Vinland Map


$13.23


Used – Chapters: Vinland Map. Source: Wikipedia. Pages: 33. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: The Vinland map is claimed to be a 15th century mappa mundi with unique information about Norse exploration of America. It is very well known because of the marketing campaign which accompanied its revelation to the public as a “genuine” pre-Columbian ma

 Clout


Clout


$34.99


Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won”t cut it. A Twitter account doesn”t guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you”ll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren”t enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it”s so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.

 Du Bist Deutschland


Du Bist Deutschland


$68.92


New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Du bist Deutschland was a social marketing campaign in Germany. Its aim was to achieve positive thinking and a new national feeling. It was created by the initiative “Partner f r Innovation” consisting of 25 media corporations and was co-ordinated by Bertelsmann. The large-scale campaign caused a lot of controversy and discussion. The initiator of the campaign was

 Du Bist Deutschland


Du Bist Deutschland


$68.92


Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Du bist Deutschland was a social marketing campaign in Germany. Its aim was to achieve positive thinking and a new national feeling. It was created by the initiative “Partner f r Innovation” consisting of 25 media corporations and was co-ordinated by Bertelsmann. The large-scale campaign caused a lot of controversy and discussion. The initiator of the campaign wa

 First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon


First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon


$0.99


The book chronicles the rise of the sports drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. National TV campaign. National radio campaign. National print campaign. Online campaign to sports websites.

 Internet Direct Mail


Internet Direct Mail


$5.43


New – Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, “Internet Direct Mail” has all the information you need. From selecting products and offers to writing copy and incorporating rich medi

 Internet Marketing for Dummies.


Internet Marketing for Dummies.


$14.71


New – This update to “Marketing Online For Dummies” includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a q

 Kim McKay


Kim McKay


$59.14


New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Kim Coral McKay, AO (born 1959) is an Australian environmentalist, author, entrepreneur and international marketing and communications consultant. She cofounded the Clean Up Australia organisation and the Clean Up The World campaign, a project held in conjunction with the United Nations Environment Programme (UNEP) and which operates in over 100 countries. She co-

 Net Results: Web Marketing That Works


Net Results: Web Marketing That Works


$2.41


New – Net Results: Web Marketing that Works is an insightful guide for all businesses wishing to launch a successful Web marketing campaign. It explores the strategies and tactics that have shown proven results in driving effective ROI. The book covers return on investment goals, design optimization, online promotions, online ad placement, and utilizing and creating online communities.

 Online Marketing Strategies: Analytics, Strategies, and Terminology for Managers


Online Marketing Strategies: Analytics, Strategies, and Terminology for Managers


$28.99


Used – Managing online marketing requires a variety of skills which are not directly related to the work being performed. As a manager your job is to measure, budget, and prioritize this work. Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing. You can’t count on the consultants you are working with, to tell you which methods will work best for you

 Open Happiness


Open Happiness


$85.2


New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Open Happiness is a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company’s “Coke Side of Life” advertising campaign. It was developed by the McCann Erickson creative agency. The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to ot

 Outlines & Highlights for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Donald Parente, ISBN: 9780324322712


Outlines & Highlights for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Donald Parente, ISBN: 9780324322712


$34.94


New – Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook.

 Social Media Marketing for Small Business


Social Media Marketing for Small Business


$22.79


Used – Social Media Marketing is a step-by-step guide to creating online marketing campaigns for small business, written by an experienced executive to help business owners create an online presence. The various social networks that exist today have created not only opportunity for businesses to market themselves, but also a great deal of confusion. The author discusses how to utilize social media to create a successful, manageable and integrated online campaign approach. A business owner will l

 Social Media Marketing for Small Business


Social Media Marketing for Small Business


$22.79


New – Social Media Marketing is a step-by-step guide to creating online marketing campaigns for small business, written by an experienced executive to help business owners create an online presence. The various social networks that exist today have created not only opportunity for businesses to market themselves, but also a great deal of confusion. The author discusses how to utilize social media to create a successful, manageable and integrated online campaign approach. A business owner will le

 Southwest Michigan Regional Airport


Southwest Michigan Regional Airport


$59.09


New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Southwest Michigan Regional Airport (IATA: BEH, ICAO: KBEH) is a public airport located in Benton Harbor in Berrien County, Michigan, USA. It was previously served from 1995-2000 by Mesaba Airlines, offering five daily flights to the Northwest Airlines hub at Detroit. But despite an intense local marketing campaign (utilizing the slogan You Can Get There From Here

 Southwest Michigan Regional Airport


Southwest Michigan Regional Airport


$60.35


Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Southwest Michigan Regional Airport (IATA: BEH, ICAO: KBEH) is a public airport located in Benton Harbor in Berrien County, Michigan, USA. It was previously served from 1995-2000 by Mesaba Airlines, offering five daily flights to the Northwest Airlines hub at Detroit. But despite an intense local marketing campaign (utilizing the slogan You Can Get There From Her

 Strategies and Tools for Corporate Blogging


Strategies and Tools for Corporate Blogging


$34.78


If advertising and public relations were the best ways to connect with a company”s audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company”s message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

 Street-smart Advertising


Street-smart Advertising


$89.71


Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That”s why many advertising ”creatives” keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

 Street-smart Advertising


Street-smart Advertising


$31.61


Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That”s why many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

January 24th, 2012  |  Posted in blog  |  No Comments »

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