Online Marketing Campaign
Author: admin
Use Direct Email in Your Online Marketing Campaign by Devon Shaw
It’s hard to think about people not having access to the internet these days, especially if you conduct most of your dealings online, but it’s true that there are tons of people who have no internet access. It goes without saying that most of the people who buy your products and services are probably fairly computer literate, using their computers to communicate with friends and family, entertain themselves, and even search for jobs. But the fact is that there are tons of people who don’t stay on the internet for hours at a time. You’re probably wondering how to get these people’s attention so that you can get your products in front of them. The most successful way to reach the markets that operate offline is by undertaking a direct Email campaign.
One very good way to make sure someone buys something from you is to contact them, personally. There are many services provided over the Internet, like copywriting, that will be perfect for inclusion in direct Emailing.
It doesn’t matter how good your website is, it can be topped by a simple letter. Address the letter directly to the business owner, and then tell him or her about your skills and services and how they will help the other business. Because your letter will be speaking directly to an individual about that person’s business, it will be far more effective than a blanket, vague and non-specific eEmail. Always put your most important information at the beginning of your direct Email letter. This will make sure the reader sees what you want them to, even if they do not want to read the letter from start to finish. The fact of the matter is that most people don’t really read the entire letter, and they may still hire you. You must get their attention with the first few sentences, or you won’t make the sale.
The more simple the direct Email piece, the better. This is not the best place to overwhelm the customer with fancy charts and graphics. You will always be more successful if you send a simple letter or perhaps an uncluttered single paged brochure to the customer.
You want to let your recipients know what you are offering and then let them get back to their day. There is definitely validity to the single page rule, which states that if you cannot properly convey a message in a single page, then your message is overly complex. There are monetary reasons for keeping the length of your direct Email to a minimum as well, as longer Email will be heavier. The heavier your Email is, the more it costs you to send!
In going through all of the possible choices which are open to you, you discover the cornerstone of success for all business models. Since it enables them to reach out to individuals to whom they may not have been able to interact with and sell to, direct Email proves to be among the most efficient choices for Internet marketeers. There are many people that do not make a habit of using the Internet regularly, particularly when looking for new services. Direct Email is the best way to reach those people.
About the Author
MGB is a primary provider of self-support e mail advertising empowering little corporations to make, handle and review their personal immediate marketing and advertising campaigns.
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A Quick Start Guide to Google Adwords $14.95 Google AdWords is an online content-targeted advertising service that provides the ability to create and run keyword-specific ad campaigns on a cost-per-click basis. Mark Harnett, a search marketing consultant and customer acquisition strategist, explains how to research, prepare, and run an AdWords campaign to get an advertisement listed on the first page of the search results. He covers all steps of the process from setting up an account through secrets of what sells online. He also offers tips on effective wording, on paying the least amount for popular words, and on tracking results. |
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Advertising Agencies of Australia: Out Now Consulting, Fnuky Advertising, Smart, Adstream, Toshiedo, George Patterson Y $8.78 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Not illustrated. Excerpt: Out Now Consulting is a marketing agency that provides specialised gay marketing services to large companies by researching gay lifestyles and using the information to develop strategies to target gay and lesbian consumers. Although Out Now is a Dutch company, its origins lie in the formation of an Australian company, Significant Others, which after its establishment in 1992 became known in Australian media over subsequent years for its work as a specialist gay marketing agency. Significant Others presented the Keynote address at the world’s first gay marketing conference in 1994. Following the establishment of an office in Amsterdam, Out Now became the first business of its kind with agencies in more than one country. Activities are now undertaken in the US, UK, Germany, Belgium, France, Ireland and The Netherlands markets. Out Now’s role in the development of gay marketing in various countries has been discussed in the Dutch language edition of ‘Principes van Marketing’ (Principles of Marketing) – a marketing textbook – by Dr. Philip Kotler. The company works in five areas: market research, advertising, training, PR and strategy development and is cited by mainstream media as an authority on gay consumer issues. Out Now won a Commercial Closet Association ‘Images In Advertising’ award in New York (June 11, 2007) in the “Outstanding Interactive” campaign category for an online promotion for Lufthansa. The agency has initiated research projects for gay and lesbian media in several countries including Sydney Star Observer, DNA Magazine (Australia), Gay Community News (Ireland), Diva, Gay Times, Bent (magazine) (United Kingdom) and De Gay Krant (Netherlands), such research usually being the first marketing analysis of gay con… More: |
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Advertising by Company: Burger King Advertising $10.66 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Burger King Advertising, Apple Inc. Advertising, Mcdonald’s Advertising, Volkswagen Advertising. Excerpt: In the past two decades, Apple Inc. has become well-known for its advertisements , which are designed to reflect a business plan of marketing their products to creative individuals. Their most significant ad campaigns include the “1984 ” Super Bowl commercial , the 1990s Think Different campaign, and the “iPod people ” of the 2000s. Apple’s portable music player, the iPod , has been showcased as a piece of contemporary art in New York’s Museum of Modern Art . Since the original Macintosh Super Bowl commercial in 1984, which mimicked imagery from George Orwell ‘s 1984 , Apple has maintained a style of homage to contemporary visual art in many of its more famous ad campaigns. For example, the Think Different campaign linked Apple to famous social figuresincluding artist John Lennon and social activist Mahatma Gandhi .Apple has been criticized for its sometimes questionable use of modern art as an inspiration for its marketing campaignsat times re-creating a short film or music video shot-by-shot for its commercials. Some artists have documented entering into rights-negotiations with Apple, only to have Apple pull out of the discussions, then use the artistic imagery anyway. As a result, several lawsuits have been filed against Apple by artists and corporations alike, such as visual artist Louis Psihoyos and shoe company Lugz. These claims were later confirmed. In 1997 the Think Different campaign introduced Apples new slogan, and in 2002 the Switch campaign followed. The most recent advertising strategy by Apple is the Get a Mac campaign.Today, Apple focuses much of its advertising efforts around “special events”, and keynotes at conferences like the MacWorld Expo and |
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African Media: Michael Power $21.55 New – Chapters: Michael Power. Source: Wikipedia. Pages: 108. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: Michael Power is an advertising character, the cornerstone of a large marketing campaign by the beer company Guinness to promote its products in Africa from 1999 to 2006. The character was played by actor, model, and spokesman Cleveland Mitchell, who w |
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Antiquarians: Vinland Map $13.23 Used – Chapters: Vinland Map. Source: Wikipedia. Pages: 33. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: The Vinland map is claimed to be a 15th century mappa mundi with unique information about Norse exploration of America. It is very well known because of the marketing campaign which accompanied its revelation to the public as a “genuine” pre-Columbian ma |
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Aqua Teen Hunger Force $23.6 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Aqua Teen Hunger Force, List of Aqua Teen Hunger Force Episodes, 2007 Boston Bomb Scare, Aqua Teen Hunger Force Colon Movie Film for Theaters, Carl, Aqua Teen Hunger Force Dvds, List of Minor Characters in Aqua Teen Hunger Force, Master Shake, List of Aqua Teen Hunger Force Characters, Spacecataz, Frylock, Meatwad, Aqua Teen Hunger Force Zombie Ninja Pro-Am, Aqua Teen Hunger Force Colon Movie Film for Theaters Colon the Soundtrack, Have Yourself a Meaty Little Christmas. Excerpt: On January 31, 2007, a bomb scare occurred when police officers mistakenly identified small electronic devices found throughout Boston and the surrounding cities of Cambridge and Somerville as improvised explosive devices . The devices turned out to be battery-powered LED placards with an image of a cartoon character called a Mooninite . The placards were part of a guerrilla marketing campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters , a film based on the animated TV series Aqua Teen Hunger Force (ATHF ) on Cartoon Network ‘s Adult Swim late-night programming block. Background In November 2006, Peter Berdovsky, a Boston area artist, met a man named “John” in New York. John worked for marketing company Interference, Inc. and asked Berdovsky if he would be interested in working on a promotional project. Berdovsky agreed and then enlisted Sean Stevens to help in the project. Interference shipped Berdovsky 40 electronic signs. Adrienne Yee of Interference e-mailed him a list of suggested locations and a list of things not to do. According to the police, the suggested locations for the devices included “Train stations, overpasses, hip/trendy areas and high traffic/high visibility areas.” They were to be paid $300 each for their work.Berdovsky, Stevens and Dana Seaver put up 20 |
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Astra Awards: 2008 Astra Awards $8.69 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: 2008 Astra Awards, 2007 Astra Awards, Astra Awards, 2009 Astra Awards. Excerpt: The 5th Annual ASTRA Awards were presented on Monday 23 April 2007 at the Hordern Pavilion in Sydney .Four new awards was added to the Marketing and Promotions category this year :Performers at the awards included Australian acts, Evermore , Sneaky Sound System , and Juke Kartel .Marketing and Promotions Most Outstanding Consumer Campaign Subscription SalesWinner: The Sci Fi Channel Launch – Sci Fi Channel , Austar , Foxtel Nominated: Reaching Mums with Kids and Twenty- Somethings – Austar Foxtel ‘Nothing’ Campaign – Foxtel Pricing and Packaging Campaign – Foxtel The Sci Fi Channel Launch – Sci Fi Channel , Austar , Foxtel Most Outstanding Consumer Campaign Subscriber RetentionWinner: Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital Foxtel Nominated: New Repackage Austar Digital – Austar Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital Foxtel Most Outstanding Creative Marketing CampaignWinner: UNKNOWN Nominated: Seven Deadly Sins – World Movies Foxtel iQ ‘FREEZE’ Campaign – Foxtel Gotta Love Your League – Fox Sports Most Outstanding use of Subscription Television Medium for a Consumer Advertising CampaignWinner: Sony Dedicated Advertiser Location – Multi Channel Network/Starcom Nominated: Sony Dedicated Advertiser Location – Multi Channel Network/Starcom Toyota Dedicated Advertiser Location – Multi Channel Network/The Media StoreSEEK Make Luck Happen Promotion – The Weather Channel Most Creative On-Air Program PromotionWinner: Budgie Nation – MTV Nominated: Image Spot – FOX Classics An Aussie Goes Barmy – FOX8 Budgie Nation – MTV Project Runway – Arena 2006 French Open – Fox Sports Most Creative Off-Air |
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Blaby: People From Blaby (District), Charles Avery Dunning, Blaby Local Elections, Christopher Hibbert, Terry Spencer, James Ellis $9.25 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: People From Blaby (District), Charles Avery Dunning, Blaby Local Elections, Christopher Hibbert, Terry Spencer, James Ellis, Maurice Tompkin, Rowland Needham. Excerpt: Charles Avery Dunning, PC (July 31, 1885 October 2, 1958) was born in Croft, Leicestershire, England. During his career, he was a successful businessman, a Canadian politician (both federal and provincial), and a university chancellor. Known throughout his life as “Charlie”, Dunning, a 17-year-old iron worker, followed a friend’s advice and travelled to Canada to work as a farm hand. Satisfied that a permanent move to Canada made sense, he convinced the remainder of his family to come to East Central Saskatchewan. Dunning filed for a homestead in the Beaverdale district, west of Yorkton. During his short career as a farmer, Dunning was involved in the local of the Territorial Grain Growers Association, an early proponent of a farmer-owned cooperative grain marketing system. At his first general meeting of the Association, Dunning’s enthusiasm was apparent, and he was promptly elected as a director. The following year, he was elected as vice-president of the Association. A co-operative marketing system required physical assets. The Association convinced the Saskatchewan government to assist by incorporating the Saskatchewan Co-operative Elevator Company, and provide it with limited financial backing. Dunning was appointed a provisional director of a Board that had only a few months to raise the necessary capital to build a line of rural grain elevators. At age 25, the youngest man on the Board, Dunning watched as each one of his seniors turned down the critical job of organizing the capital campaign. Dunning took the job and succeeded. The following year, in 1911, he was reward… More: |
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Book Marketing Basics – the New Model for Promoting Your Book $15.88 ~~~~~The New Model for Promoting Your Book~~~~~Book marketing has changed forever. The new model for promoting your book uses the timeless fundamentals of book marketing and combines them with the almost limitless networking technologies of the internet. The goal of this book is to give new authors the insight and tools to compete in the same playing field as seasoned professionals. There has never been a better time for new authors to achieve marketing success. The new model makes it simple, quicker and affordable.~~~~~Learn How to Network Using:~~~~~~YOUR EMAIL SIGNATURE~EMAIL CAMPAIGN S~ONLINE REVIEWS~WEBSITES~PUBLIC RELATIONS~BOOK SIGNINGS~COMMUNITY NEWS LISTINGS~PRINTED MATTER~TALK RADIO~PRESS RELEASES~~~~~This Book Features Sample:~~~~~~Press Releases~Cover Letters for Book Reviews~Endorsement Sheets for Book Reviewers~Marketing Sheets~Directories for the Top National Book Review Editors~Directories for Key Newspapers that Review Books~~~~~Rodney Charles is an innovative,self-motivated entrepreneur and business leader who conceived the 1stWorld Publishing business while acting as President and Managing Editor of his own self-built book publishing company,Sunstar Publishing Ltd.(1992). His diverse experiences,ranging from media management,business-to-business aggregation and hands-on daily interaction with authors and publishers, have resulted in the assembly of many of the resources required to implement 1st World. He has authored six books: The Land of Love,Art & Genius; Lighter Than Air; The Name Book; (editor)Publish It Now and the best-selling Every Day aMiracle Happens. |
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Book Marketing Basics; the New Model for Promoting Your Book $20.98 ~~~~~The New Model for Promoting Your Book~~~~~ Book marketing has changed forever. The new model for promoting your book uses the timeless fundamentals of book marketing and combines them with the almost limitless networking technologies of the internet. The goal of this book is to give new authors the insight and tools to compete in the same playing field as seasoned professionals. There has never been a better time for new authors to achieve marketing success. The new model makes it simple, quicker and affordable.~~~~~Learn How to Network Using:~~~~~~YOUR EMAIL SIGNATURE~EMAIL CAMPAIGN S~ONLINE REVIEWS~WEBSITES~PUBLIC RELATIONS~BOOK SIGNINGS~COMMUNITY NEWS LISTINGS~PRINTED MATTER~TALK RADIO~PRESS RELEASES~~~~~This Book Features Sample:~~~~~~Press Releases~Cover Letters for Book Reviews~Endorsement Sheets for Book Reviewers~Marketing Sheets~Directories for the Top National Book Review Editors~Directories for Key Newspapers that Review Books~~~~~Rodney Charles is an innovative, self-motivated entrepreneur and business leader who conceived the 1stWorld Publishing business while acting as President and Managing Editor of his own self-built book publishing company, Sunstar Publishing Ltd. (1992). His diverse experiences, ranging from media management, business-to-business aggregation and hands-on daily interaction with authors and publishers, have resulted in the assembly of many of the resources required to implement 1st World. He has authored six books: The Land of Love, Art & Genius; Lighter Than Air; The Name Book; (editor) Publish It Now and the best-selling Every Day a Miracle Happens. |
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Chris Hughes (Facebook) $69.99 Chris R. Hughes co-founded and served as spokesman for the online social directory, Facebook, with Harvard roommates Mark Zuckerberg and Dustin Moskovitz. He was the coordinator of online organizing for Barack Obama’s 2008 presidential campaign on My.BarackObama.com, the campaign’s online social networking website. Hughes is currently an Entrepreneur in Residence at General Catalyst Partners, a Cambridge venture capital firm, and a strategic advisor at GMMB, a political consulting firm that worked with the 2008 Obama campaign. Hughes was born in Hickory, North Carolina. He is a graduate of Phillips Academy Andover and Harvard College. He graduated from Harvard in 2006 with a Bachelor of Arts in history and literature. Chris was featured as the cover story of April 2009′s Fast Company under the headline “The Kid Who Made Obama President; How Facebook Cofounder Chris Hughes Unleashed Barack’s Base- and Changed Politics and Marketing Forever”. Chris is openly gay and in a relationship with Sean Eldridge |
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Clout $34.99 Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won”t cut it. A Twitter account doesn”t guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you”ll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren”t enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it”s so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference. |
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Dixie Chicks Concert Tours $10 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: The Fly Tour was the Dixie Chicks’ 2000 concert tour in over 80 cities in North America in support of their album Fly. Announced in mid-April 2000, this was the Dixie Chicks’ first headlining tour. Moreover, the group was jumping directly to playing mostly in arenas. Since the sudden jump in the group’s success in 1998, they had played as a supporting act for Tim McGraw and as part of the George Strait Country Music Festival and Lilith Fair, seeking to expose themselves to diverse audiences in building a fan base. The live reputation the group developed for their instrumental prowess and performance strengths led to them embarking upon an ambitious, high-profile, large-venue tour of their own. Begun at the start of June 2000 with five dates in Canada, and with occasional two-week breaks in between legs, the tour was originally scheduled to end in September. However, after having grossed over $25 million for about 50 dates, and averaging about 13,000 fans per show, it was extended until early December, when it concluded with four dates in the Chicks’ native Texas. In terms of commercial impact, LiveDaily termed the tour “a runaway success”, and it came at a time when the country music genre was in a box-office slump. It represented an innovation in a business sense, as three different promoters were used, covering different geographical regions of the country, rather than the more typical use of a different local promoter at each stop. Chicks management did this in order to get more consistent messaging in marketing and promotion, which itself was aided by an over $3 million national advertising campaign. The comically-themed commercials showed the Chicks as touring neophytes, learning how to smash banjos and tear up hotel rooms. Tour sponsor… More: |
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Du Bist Deutschland $68.92 New – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Du bist Deutschland was a social marketing campaign in Germany. Its aim was to achieve positive thinking and a new national feeling. It was created by the initiative “Partner f r Innovation” consisting of 25 media corporations and was co-ordinated by Bertelsmann. The large-scale campaign caused a lot of controversy and discussion. The initiator of the campaign was |
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Du Bist Deutschland $68.92 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Du bist Deutschland was a social marketing campaign in Germany. Its aim was to achieve positive thinking and a new national feeling. It was created by the initiative “Partner f r Innovation” consisting of 25 media corporations and was co-ordinated by Bertelsmann. The large-scale campaign caused a lot of controversy and discussion. The initiator of the campaign wa |
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Film Poster Artists: Tim Palen, John Alvin, Olga Kaljakin $8.31 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Not illustrated. Excerpt: Tim Palen (b. unknown) is an American photographer and the Co-President of Theatrical Marketing at Lions Gate Entertainment. Palen’s photography has appeared in Premiere, Paper, Vibe, Redbook, Penthouse, The New York Observer, The New Yorker, and Flaunt magazines. In 2006, Hollywood Life Magazine’s Behind the Camera Awards honored Palen’s career with the “Movie Marketing Ninja Award”. Palen’s photography for movie posters has garnered several Hollywood Reporter Key Art Awards, which recognize achievements in the advertising community. As of 2008, Palen is a member of the Academy of Motion Picture Arts and Sciences. Tim Palen was hired by Lions Gate Entertainment in 2001 as their Vice President of Theatrical Marketing, achieving immediate corporate success with the launch of the marketing campaign for Monster’s Ball. His other notable projects for the company include Crash, the Saw series, Hostel I |
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Films About Organised Crime In Australia (Study Guide) $10.28 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: Underbelly is a 13-part Australian television mini-series, retelling the real events of the 19952004 gangland war in Melbourne. The series is based on the book Leadbelly: Inside Australia’s Underworld, by The Age journalists John Silvester and Andrew Rule. Underbelly began screening on 13 February 2008 on the Nine Network in all states and territories except Victoria, due to a court injunction. An edited version of the series premiered in Victoria on 14 September 2008 after the injunction was partially lifted, although only the first five episodes were shown. The series depicts the key players in Melbourne’s criminal underworld, including the Carlton Crew and their rival, Carl Williams. Underbelly is produced by the Australian Film Finance Corporation, in association with Film Victoria. The executive producers are Des Monaghan and Jo Horsburgh. The lead-up to Underbelly involved a heavy marketing campaign which covered radio, print, billboards and an increased online presence, including the use of social networking tools. At a reported cost of $500,000, both this marketing investment and potentially millions of dollars in advertising revenue were claimed to be put at risk by the Victorian Supreme Court’s injunction, as the series was expected to attract 800,000 to 1 million viewers in Victoria alone. The injunction was put in place to ensure that upcoming criminal trials were not unfair to the accused, because the series contained fictionalised re-enactments of several disputed events. Underbelly was a critical and ratings success when ultimately aired, being described as “Australia’s best ever crime drama”. The opening double episodes, which aired on 13 February, attracted an average of 1,320,000 viewers nationally, minus Victoria. Every e… More: |
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Films Based On Urban Legends (Study Guide) $29.71 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Gremlins, 2012, Book of Shadows: Blair Witch 2, I Know What You Did Last Summer, Child’s Play, Black Christmas, Black Christmas, Christine, Pom Poko, Urban Legend, Candyman, the Clinton Chronicles, When a Stranger Calls, Urban Legends: Final Cut, I Still Know What You Did Last Summer, House of 1000 Corpses, Guinea Pig, the Mothman Prophecies, When a Stranger Calls, Urban Legends: Bloody Mary, I’ll Always Know What You Did Last Summer, the Last Broadcast, the Car, Alligator, the Wraith, the Legend of Gator Face, Nightmares, Shutter, Urbania, Boogeyman 3, Deathdream, Dead Man on Campus, Boogeyman, Harry and the Hendersons, the Ghost Train, Bigfoot, the Curve, Popcorn, Hit and Run, When a Stranger Calls Back, Trucks, Return to Glennascaul. Excerpt: 2012 2012 is a science fiction disaster film , directed by Roland Emmerich and released in 2009. The film stars John Cusack , Chiwetel Ejiofor , Amanda Peet , Oliver Platt , Thandie Newton , Danny Glover , and Woody Harrelson . It was distributed by Columbia Pictures . Filming began in August 2008 in Vancouver . The film briefly references Mayanism , the Mesoamerican Long Count calendar , and the 2012 phenomenon in its portrayal of cataclysmic events unfolding in 2012. The film was promoted in a marketing campaign by a fictional organization, the “Institute for Human Continuity”; this entailed a fictitious book written by Jackson Curtis titled Farewell Atlantis , and streaming media , blog updates and radio broadcasts from the apocalyptic zealot Charlie Frost at his website This Is The End . This campaign was subjected to numerous criticisms, and was regarded as a form of viral marketing . The film received mixed reviews from film critics , but topped the international box office in its first weekend with $225 |
Tags: online marketing campaign, online marketing campaign examples, online marketing campaign ideas, online marketing campaign plan, online marketing campaign template
