Posts Tagged ‘design’
Affordable Online Marketing
Saturday, September 17th, 2011
Analysis of Online Marketing
Online Market Analysis In the search for prospective customers, conventional business practice has relied upon traditional methods of advertising to sell products or services. To garner a face to face meeting with prospective customers, business referrals, cold calling, yellow page ads, print ads in newspapers and other publications, billboards, radio, and even television ads have all been used successfully in the past. Once a successful sale has been made, maintaining a good relationship with the customer is the ultimate goal for current and future business. Companies that have been successful using traditional advertising and business practices are now wondering how to maintain their competitive edge in today’s rapidly changing business climate. They are noticing that their return on investment (ROI) from these traditional forms of advertising and business methodology are not as high as in years past. There has been mounting evidence showing the switch by consumers to online search, (Google, Yahoo!, Bing), to find local merchants and other businesses. “In 2008, for the first time, search engines like Google, Yahoo and Bing were the leading source of information for local customers. This means that more local customers are now using the internet to find local merchants and other businesses online.”i Search Engines Now the Primary Information Source ii It has now become more important for a business wanting to reach customers to understand how this shift in customer shopping habits affects their operations today and in the future.So what is the solution? Adapt an online presence.To give some perspective on how fast Internet acceptance has taken place in our society, the following chart shows how various mass media adoption rates have occurred: To show how fast the Internet has evolved and how it affects a business, here is some recent survey data. According to the Nielsen Online Custom Survey and Web Visible Inc.2008 study, compared to two years prior, yellow page usage has decreased 23 percent and local newspaper usage has decreased 41 percent by consumers searching for a service or product. Also in the survey:
- 82 percent of consumers use search engines (Google, Yahoo! or Bing) vs. 57 percent who use Yellow Pages directories
- 50 percent turned to search engines first while only 24 percent chose the Yellow Pages
To put it another way, consumers are looking for their goods and services online using search engines, (Google, Yahoo!, Bing, etc.), in an ever-increasing rate. Here are some other important numbers that are significant:
- 43% of all retail sales are expected to be influenced by or made on the Internet by 2012.iv
- 83% of businesses use the Internet to research and find potential vendors.v
- 75% of web users admit making judgments about the credibility of an organization based on the design of its web site.vi
The increasing adaptation of online business practice by companies has occurred for a number of reasons:
- The proliferation of better broadband technology in the past few years. (i.e. faster Internet=better experience). This means a more reliable, secure, and cheaper solution than in previous years of dial-up modems and expensive 1st generation broadband.
- The rapid increase of Internet use by consumers due to affordable and accessible broadband technology. The ability of consumers to save time shopping and comparing online before deciding to purchase.
- Financial institutions have embraced the Internet as a viable sales channel and have given better protection to consumers who shop and bank online.
- The cost of maintaining a storefront on the Internet and the potential marketing “reach” it affords has a much better ROI than other traditional business practices.
As more consumers transition to the Internet to shop and compare, so must business to provide these services. Now that we have established the importance for a business to have an online presence, how a business is found on the Internet is just as essential. To that end, the following chart shows the biggest players in the current search engine market: As the chart shows, Google is by far the current reigning champ when it comes to consumer use. Hence, a search query for a specific key term, (i.e. your business name), that puts your business website on the first page of a Google search result will ultimately yield the most potential “hits”. Exposure on the Internet is no different than having a successful business on the corner of a busy intersection… The more people see you, the better chance you have of getting a face to face meeting that leads to a sale. Or if set up right, an electronic sale right from your website! The key to remember with an online presence is that it affords the business owner a 24/7 electronic storefront for consumers to shop and compare. Also, a business does not have to limit it’s search for consumers to just the local market. The Internet is a global information structure that can potentially connect a business to consumers from different cities, states, or even countries. If the consumer can find your business on the Internet and likes what you have to offer, they will contact you. Recommendations
- Create/Update Company Website-Maintaining an industry standard website is essential to stay competitive with other businesses and current with search engine standards. This will also allow better flexibility to modernize your website as more customers embrace the Internet to gather information, search for construction companies, and conduct business. Improvements to that can provide more visibility for current and web pages include: creating a unique campaign and webpage for each construction project to allow individual optimization and increased exposure, the use of more multimedia, (pictures, interactive maps, flash video, etc), when advertising construction projects, creating more interaction for potential clients on your website, (contact forms, questionnaires for listings, etc.)
- Initiate/Maintain SEM campaign-To create a popular and useful website, improved search rankings play a key role. The effects of an ethical SEM, (Search Engine Marketing), campaign towards improved website rankings will take time to develop. The goal is to define keywords that best describe your company and use those keywords to place its website in the top 10 search results on the big 3 search engines, (Google, Yahoo!, and Bing). Constant monitoring and feedback during an SEM campaign is very important in gauging the effectiveness of the various SEO (Search Engine Optimization) tools used. Studies have shown that most consumers do not venture beyond the first or second results page after initiating a keyword search. Until a business is well branded, this will be the most effective way to gain potential customers on-line. Potential customers exist far beyond traditional advertising boundaries. By using a combination of the original website and “linked sites”, (i.e. Blogs, Facebook, published articles sites, etc.), a better ranking/visibility is attained from search engines like Google, Yahoo!, and Bing.
- Maintain website and other links through periodic updates-This step is essential to keep a website viable. Examples of website maintenance include updating content, adding features, and seasonal/promotional theme changes. A Customer Relation Management, (CRM), system should be considered for the website to manage customer contacts and content. Having this important tool necessitates the need to provide your company employees with training on how to integrate website tools into daily operations. Email campaigns, online coupons, and electronic newsletters are examples of the many benefits a paperless Marketing Campaign brings with an updated website. As more customers use your website, having them “spread the word” is key to increased sales. Websites operate 24/7 and are accessible by anyone with an Internet connection.
For a quote on the services mentioned above, please contact: JDog Enterprises Penn Valley, CA 95946 info@jdog.net | jdog.net (530) – 268-5364 (JDOG)
i Local Customers Use Internet More Than Yellow Pages By Matthew Elshaw – Tue, 10/28/2008 – 11:3
ii study, conducted in July 2008 by TMP Directional Marketing
iii Sources: Morgan Stanley Technology Research: “E-Morgan Stanley Research Estimate and Harris Interactive: “Harris Poll #8.” Data re for U.S media adoption, using the launch of HZBO in 1976 as the estimate for the beginning of cable as a mainstream media.
iv Forrester: “The Web’s Impact on In-Store Sales: US Cross-Channel Sales Forecast, 2006 to 2012″ and U.S. Dept of Commerce.
v Enquiro: “Business to Business Survey 2007.”
vi Fogg, B.J., Stanford Guidelines for Web Credibility. Persuasive Technology Lab. Stanford University, 2002 (revised 2003 )
About the Author
Owner of a small Website Design and Marketing Firm, JDog Enterprises. Helps business owners develop an online presence throught SEO, SEM and SMM. Helps market companies and organizations to gain better exposure to customers using the internet to find products and services. Has worked on web site development for the past 15 years and enjoys marketing and improving a customers ROI.
Affordable Online Marketing for Sunshine Coast Business
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Internet Real Estate Agent $49.97 Internet Real Estate Agent. A Guide To Dominating Internet Real Estate Leads & Marketing. An agent and broker’s guide to dominating Internet real estate leads, real estate Web sites, search engines, cost-per-click, organic rankings, marketing listings, blogs, seller/buyer leads, free listing directories, email marketing and much, much more. This is a must-have reference for real estate agents, mortgage agents, brokers and assistants. If you need a consistent online lead-generation machine, this book teaches you how to create one with targeted lead generation and marketing strategies that are free and/or very affordable. It also teaches how to leverage the Internet to market your listings to thousands of prospects, thus generating even more business. Get free access to the Blog to ask questions, get answers and share ideas all pertaining to your Internet Real Estate success. Sign up for the free newsletter as well. AgentWisdom.com |
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Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business $20 Ask small-business owners to name their number one goal, and they’ll tell you their chief priority is to increase sales. The trouble is, while entrepreneurs are often terrific at their core businesses, most have little or no marketing experience or know-how. In fact, the U.S. Small Business Administration confirms the two biggest reasons for small business failure are lack of effective marketing programs and undercapitalization.<P>In <I>Maximum Marketing, Minimum Dollars</i>, small business marketing expert Kim T. Gordon reveals a wealth of new twists on tried-and-true marketing methods. Gordon, whose friendly, sage advice counsels three million business owners monthly in <I>Entrepreneur</i> magazine, here leads readers step-by-step through 50 innovative, affordable tactics to generate sales.<P><I>Maximum Marketing, Minimum Dollars</i> addresses every element of small-business marketing—from creating an online marketing program and winning referrals to forging alliances and establishing a public relations program. Gordon tells the marketing success stories of small businesses nationwide to demonstrate how to fuel business growth using aggressive, targeted, but inexpensive methods.<P><I>Maximum Marketing, Minimum Dollars</i> reveals the marketing lessons essential to entrepreneurial success.<P>Highlights<P>Small-business owners and entrepreneurs will learn how to:<P>• Implement powerful marketing tactics while staying on budget.<P>• Identify the right market niches and conduct customer research.<P>• Leverage the marriage of marketing and new technology—email lists, Web sites, and online public relations. <P>• Reinvent traditional tactics such as trade magazine, radio, and TV advertising. <P>• Combine sales and marketing for a low-cost one-two punch. |
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Mixed Ssf for Production of Pme by Penicillium Notatum Ncim. 923 $71.98 New – The advent of the web has forever changed the global business landscape where a particular website is often its most valuable tool for generating revenue. In today’s competitive environment it is absolutely essential to conduct comprehensive Internet marketing. An online presence is critical for reaching your target audience in today’s Internet focused age. Internet marketing, an affordable alternative to pricey print and broadcast marketing, can reach the people you want without breaking |
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Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level $11.91 In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today’s Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. |
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Selling and Promoting Your Book Online $8.67 Used – The must-have resource for fiction or non-fiction authors who want to create an effective and affordable Internet marketing strategy. Written for busy people in a busy world, this book makes it easy to understand how to use the Web to build reader loyalty, increase author visibility and sell more books. The down-to-earth approach helps even those who may not consider themselves technologically savvy. Ms. Martin teaches you what’s required to create a website that works hard to increase sa |
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Selling and Promoting Your Book Online $8.67 New – The must-have resource for fiction or non-fiction authors who want to create an effective and affordable Internet marketing strategy. Written for busy people in a busy world, this book makes it easy to understand how to use the Web to build reader loyalty, increase author visibility and sell more books. The down-to-earth approach helps even those who may not consider themselves technologically savvy. Ms. Martin teaches you what’s required to create a website that works hard to increase sal |
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Surfing Media $14.14 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Surf Film, Zigzag Surf Magazine, Surfing Magazine, Wave Action Surf Magazine, the Surfer’s Path, Tracks, Australia’s Surfing Life, Cois Farraige, Wavelength, Pitpilot. Excerpt: Surf movies fall into three distinct genres: The sporting documentary was pioneered by Bud Browne (e.g. “Hawaiian Holiday”) in the 1940s and early 1950s, and later popularized by Bruce Brown (e.g. “The Endless Summer”) in the late 1950s and early 1960s, then later perfected by Greg MacGillivray and Jim Freeman (e.g. “Five Summer Stories”) in the 1970s and beyond (MacGillivray and Freeman later went on to film IMAX movies such as To Fly! and Speed). The genre in itself has been defined by surfers, traveling with their friends and documenting the experience on film. In the ‘heyday’ of Bruce Brown, Greg Noll, Bud Brown, John Severson, films were projected for rambunctious fans in music halls, civic centers and high school auditoriums. During the 1980s, the market for surf films surged with the release of more affordable video cameras. By the 1990s, the surfing market became saturated with low and medium budget surf films, many with sound tracks that reflected the mass media driven music culture. VHS and eventually DVDs made the surf film viewing experience an “at home” affair and the ‘heyday’ of joing your friends or taking a girl to “surf movie night” at the local high school soon quickly vanished. Furthermore, large surf brands began making surf films under their marketing budgets to promote clothing and product sales. Titles like Sonny Miller’s, “The Search” for Rip Curl redefined the genre with exotic locales, big budgets and name surfers, such as Tom Curren. In the late 1990s to the present, there has been a revival of the “independent surf film.” Artists, like The… More: |
